binee wins financial support by being one of the 3 winning teams of the European-wide start-up competition U-Start
binee, a social enterprise based in Leipzig is designing the sustainable recycling system of tomorrow. The joint campaign between EIT RawMaterials and Veolia called U-start will be the best opportunity to develop a pilot and test the model.
binee will now co-operate with EIT RawMaterials to develop together a pilot phase.
The European Institute of Innovation and Technology has played an important role within the startup. Indeed most team members have links to the institution. Martin, the managing director of binee, has participated to The Journey ( http://www.climate-kic.org/for-students/summer-school/ ) back in 2014 during which he explored entrepreneurship as a way to create business-driven climate innovations. Furthermore, during the InnovEIT conference ( https://eit.europa.eu/innoveit ), a yearly event taking place in Budapest, was another turning point for team binee.
This event shaped team, as during the event Martin met Marilu, who at that moment was looking for inspiring projects in the field of sustainability and tech. That’s when Marilu first heard about binee and found the project fascinating also from a design point of view. Following that meeting, Marilu integrated the team as co-founder and Head of Design. This showcases how the EIT connects entrepreneurial individuals with interest in climate change.
EIT RawMaterials, initiated and funded by the EIT (European Institute of Innovation and Technology), a body of the European Union, is the largest and strongest consortium in the raw materials sector worldwide. Its mission is to develop raw materials into a major strength for Europe by boosting competitiveness, growth and attractiveness of the European raw materials sector via radical innovation, new education approaches and guided entrepreneurship.
EIT RawMaterials unites more than 100 partners – academic and research institutions as well as businesses – from more than 20 EU countries. Together they collaborate on finding new, innovative solutions to secure the supply of the raw materials and improve the sector all along the value chain – from extraction to processing, from recycling to reuse, to substitution towards circular economy. The collaboration with EIT RawMaterials will enable a more efficient way of disposing of electrical and electronic appliances.
Following the decision of the winning teams in December, Dr. Andreas Klossek, Chief Operations Officer and Managing Director of EIT RawMaterials, invited binee to present the solution to the European Parliament in Brussels.
The innovation that binee proposes is to offer a more transparent electronics waste stream as well as a new way of sponsoring the collection of old or broken electronics. The users get an insight of the recycling cycle of their devices and are rewarded by receiving a discount coupons.
The team is very excited for the months to come. binee’s team could not ask for a better partner in their efforts to enable the recycling and re-using of old electronics and therefore tackling the environmental degradation coming from this ever-increasing waste stream.